This Privacy Policy is an essential component of our Terms of Use (“Terms”). It is designed to help you understand how we collect, use, and share your personal information when you use our services, as well as the controls available to you for managing your data.
By accessing the Equiti Properties Portal (the “app”) or our website, you consent to the collection, use, and transfer of your information as outlined in this policy. If you do not agree to these terms, you should refrain from using the Portal, app, or website.
When registering with the Portal (e.g., to make a purchase), you will be explicitly asked to confirm your agreement to share your data with us in accordance with this Policy. This is referred to as an “opt-in,” which is mandatory in many jurisdictions.
Throughout the Terms of Use, certain terms have specific meanings and should be interpreted consistently wherever they appear.
1. Information We Collect About You
When we refer to “Information,” we mean data that may include personal details.
1.1 Data You Provide to Us
- Account Creation Data: This includes essential details such as your phone number, name, and email, which are required to create an account and provide our services. During your use of the app or Portal, you may also choose to share additional information, such as your location, address, or other personal data, to verify your identity as part of our Know Your Customer (KYC) obligations under Anti-Money Laundering regulations.
- Content Data: We collect content (as defined in the Terms) that you generate while using our services. This may include comments, messages, and geolocation data.
- Communications with Equiti Properties: When you report issues, request assistance, or exercise your rights, we collect information necessary to respond to you. This may include message content, photos, identifiers (e.g., phone numbers or email addresses), or other relevant details.
1.2 Data We Collect Automatically
As with most internet-based services, we automatically gather information about you and your device when you use our services. This may include:
- Connection and Technical Data: Account creation date, language preferences, last login details, device information, and operating system.
- Interaction Data: Information related to your private feedback and public reviews.
- Usage Data: Actions performed, searches, content viewed, interactions, screenshots, application crashes, and event logs.
- Geolocation Data: You may choose to share your location through our services.
- Integrations with Partners: When connecting third-party applications (e.g., payment links), we receive information necessary to enable these features.
2. How We Use Your Information
We do not sell your information. Instead, we use it responsibly to provide and improve our services. Our use of information generally falls into the following categories:
- Service Operation and Improvement: This includes account creation, content display, ensuring functionality, and enhancing our services.
- Safety and Security: Protecting your safety, securing our services, and complying with relevant laws and regulations.
- Measurement and Analytics: Evaluating the effectiveness of our services, including performance, stability, and providing usage recommendations.
- Communications: Using your information to communicate with you about our services, features, or when you contact us.
- Research: Collecting feedback for research or product testing purposes (participation is voluntary).
3. When We Share Your Information
We only share your information when necessary to provide our services or as required by law. Sharing typically occurs in the following scenarios:
- Equiti Properties Employees: Authorized employees may access your information to provide support and maintain our services.
- Service Providers: We collaborate with third-party partners to deliver our services. These partners are required to respect the security of your personal information and are prohibited from using it for their own purposes.
- Partner Integrations: When partnering to provide specific features, we may share information with the relevant partner.
- Legal and Statutory Purposes: We may disclose information to comply with legal obligations, address fraud or security concerns, or protect individuals using our services.
- Change in Ownership: In the event of a merger, acquisition, or sale, your information may be shared, sold, or transferred. This Privacy Policy will continue to apply to all transferred information.
4. How Long We Retain Your Information
We retain your information only as long as necessary to provide our services or as required by law. Generally, we retain information as follows:
- Account Creation Data: Retained indefinitely while your account is active. Deleted upon account deletion.
- Content Data: Retained indefinitely while your account is active. Deleted when you remove content or delete your account.
- Communications with Equiti Properties: Retained while you remain a customer or for any mandatory period related to warranties or guarantees.
- Connection and Technical Data: Retained for no longer than 24 months.
- Usage Data: Retained for no longer than 24 months.
- Device and Equipment Data: Retained for no longer than 24 months.
- Geolocation Data: Retained as long as the associated content remains on our system.
5. Your Control Over Your Information
You have control over your information through various settings:
- Delete Your Account: You can delete your account in the application settings. The process may take up to 15 days. For more details, contact privacy support.
6. Your Rights Over Your Information
Privacy is a fundamental human right. Regardless of your location, you have the following rights:
- Delete Your Account: Delete your account via the application settings or by contacting privacy support.
- Understand Sharing: Learn about who we share your data with by contacting privacy support.
- Obtain a Copy: Request a copy of the information we hold about you by contacting privacy support.
- Correct Your Information: Update or correct your information through the application or by contacting privacy support.
- Appeal Decisions: Appeal decisions related to your information by contacting privacy support.Ask Questions: Inquire about our privacy practices by contacting privacy support.
- Contact Our Data Protection Officer: Reach out to our Data Protection Officer at customercare@equitiproperties.com
7. Contact Information
The data controller for our services is:
- Email: customercare@equitiproperties.com
- Address: Equiti Properties SIT Tower – Dubai Silicon Oasis – Dubai – United Arab Emirates
If you have questions about our privacy practices or this Privacy Policy, please contact us via email or mail at the address provided.
This Privacy Policy is effective as of 1st March 2025 and may be updated periodically. We encourage you to review it regularly for any changes.